by Jessica Carreras - Originally printed 12/31/2009 (Issue 1752 - Between The Lines News)
The Triangle Foundation celebrated a small - but meaningful - victory this month after being notified of anti-gay discrimination in the oddest of places: a disposable cup.
A Triangle member was shocked when, after purchasing a beverage from soft pretzel chain Auntie Anne's, they were greeted with the phrase "Cookies are for sissies" on the cup. They immediately contacted Triangle and sent them a photo, after which Executive Director Alicia Skillman sent a letter to the national company's corporate offices in Lancaster, Penn.
"You may believe this is great marketing, but stop and think about the harm you may be causing," the letter warned.
"That word (sissy) still inflicts great pain today for lesbian, gay, bisexual and transgender people across the country. As a result of this campaign, people are passing by your store rather than stopping."
The letter goes on to suggest that such language could be encouraging younger shoppers to use such anti-gay language toward their peers.
Skillman ends the letter with a warning, "Triangle Foundation puts on the largest Pride Celebration in Michigan each year," she writes. "And guess what? We eat pretzels at that event."
The letter, sent on Dec. 8, was met with a quick and positive response only three days later from the company. "Our intention is never to offend anyone with our marketing efforts," Wrote Chief Marking Officer Heather Neary. "We are in the process of removing this piece of packaging from our distribution centers and our stores."...ORIGINAL ARTICLE